UK casino and bookmaker Ladbrokes enters contract with TGB

UK casino and bookmaker Ladbrokes finally settled for an advertising agency to manage their online media account. The agency who won the competition and the estimated seven million account was TGB London. This, to much joy for the Managing Director of TGB, Simon Mansell, who states that he has had his eyes set on this particular account for some time now. The account was previously handled by Vizeum advertising agency; however UK casino and bookmaker Ladbrokes was impressed by the test campaigns run by TGB the lat few weeks.

TGB London states that they will run search and play advertisements for all the operator’s online betting and gaming products. This includes all the UK casino products, such as casino, poker, bingo and the sportsbook. Likewise will they support the current television ads on UK casino and bingo products, which Ladbroke’s is running by the help of M&C Saatchi. Finally they will also be operating Ladbroke’s email and mobile marketing campaigns.

TGB already have a plan ready for the first move in their campaigns. They will be launching shortly a campaign to support the new Tomb Raider game, which recently has been launched on UK casino sites. Next they will embark on a mobile marketing campaign to raise awareness of Ladbrokes mobile games. The company claims that their campaign style makes the difference, because they follow the campaign all the way through and make the necessary changes to create a more successful result. There must be something true in it, because their previous results have been persuasive enough for Ladbrokes to take them on.

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UK casino and bookmaker Ladbrokes enters contract with TGB

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