Online Casino Sites – It's Not a Mans Territory Anymore

3 Jan 2025

Whether it is good news or not you will have to decide yourself, but thing is certain - the days when online casino sites belonged only to men are over. It may surprise some people, but in the UK, for example, women make up the greatest chunk of the online gambling market, accounting for almost 450 million dollars a year. According to the independent online tracking company Nielsen, women account for 64% of the online gambling market in the UK and North America - so why is it that most online casino sites focus their advertising mostly on men ?

The main reason is probably due to the fact that men still account for most of the high stake players at online casino sites. Nevertheless, and as stated above, women are a big part of the online gambling market, and one can only imagine what will happen if online casinos will invest more on advertisements that are directed for them. By adjusting the advertising accordingly and smartly, online casino sites will see a surge in their earnings and customer base, while women will feel much more comfortable and welcomed.

By looking at the Nielsen data, one figure that may come as a surprise is the fact that more than 90% of the women who frequently visit the online casino sites are married. Although one would assume that the world of gambling would appeal more to single women, that's apparently not the case, something that the online casino advertisers should take into account.

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